We build demand systems for B2B SaaS
Complete LinkedIn + intent-based email + demo systems. 20-50 highly qualified leads per month. Ready for your team to scale. Deployed in 4 weeks.
As Featured in
Built by an operator, not an agency!
Your pipeline is unpredictable because you don't have a system.
We build the system that fixes it. LinkedIn + intent-based email + demo flow. 4 weeks.
20-50 highly qualified leads per month.
Get leads by Week 3.
Here's exactly how it works!
Week 1-2: Foundation
Your ICP is clear. Your positioning is sharp. 100+ qualified leads are sourced and ready. Infrastructure is built. Messaging is written and tested. You're ready to launch.
Week 1-2: Foundation
Your ICP is clear. Your positioning is sharp. 100+ qualified leads are sourced and ready. Infrastructure is built. Messaging is written and tested. You're ready to launch.
Week 3: Launch
Outbound goes live. LinkedIn + email campaigns running. Your calendar starts filling with discovery calls from qualified prospects. We optimize based on real data.
Week 4: Scale
System delivering 20-50 qualified leads monthly. Playbooks documented. No retainers. Predictable pipeline, ready to scale.
Week 4: Scale
System delivering 20-50 qualified leads monthly. Playbooks documented. No retainers. Predictable pipeline, ready to scale.
Week 4: Scale
System delivering 20-50 qualified leads monthly. Playbooks documented. No retainers. Predictable pipeline, ready to scale.
How we help you?
Our complete demand generation system in 4 steps.
Clarify your ICP and offer
Who are you actually selling to? What makes them buy? We refine your ICP and sharpen your positioning so your outreach actually resonates.
Build the demand system
LinkedIn content + outbound DMs + intent-based email. Each channel feeds into one system. Built in 4 weeks.
Convert attention into demos
Booking pages optimized. Follow-up sequences automated. Your calendar fills with qualified prospects ready to buy.
Optimize and scale
System delivers 20-50 qualified leads monthly, predictably. Optimize and scale.
Build your funnel today
Why Content Theory?
Built by operators, not outsourced
We've built these systems ourselves 10+ times. LinkedIn Top 200 Creator. We understand demand generation from the inside, results and actual execution.
4 weeks, not 6 months
Most agencies want 6-month retainers. We build your system in 4 weeks. You own it completely. No ongoing fees. No dependency.
4 weeks, not 6 months
Most agencies want 6-month retainers. We build your system in 4 weeks. You own it completely. No ongoing fees. No dependency.
Proven track record
In the last 5+ years, we've built these systems 10+ times for B2B SaaS companies. Same pattern: predictable pipeline in 4 weeks.
Proven track record
In the last 5+ years, we've built these systems 10+ times for B2B SaaS companies. Same pattern: predictable pipeline in 4 weeks.
Proven track record
In the last 5+ years, we've built these systems 10+ times for B2B SaaS companies. Same pattern: predictable pipeline in 4 weeks.
Testimonials
Trusted by satisfied clients
Discover how we’ve driven growth and innovation.
"Pooja is a quick learner and quite adaptable to flowing situations. As an entrepreneur, I moved Pooja from one project to another and she easily kept up with the ebb and flow of the changes. Pooja is a great listener, and she picks up on the "VOICE" of her client which gets translated into her work. Pooja, it was a pleasure working with you"
Soniya Janisse
Holistic Health & Workplace Wellness Consultant | Combating Burnout & Fostering Resilient Teams | Host of the 'Sonya Janisse' Show
"Efficient meets exceptional is how I describe Pooja. I have worked with many copywriters in the past, but I have never come across someone as talented and professional as her. She has a creative voice, a keen eye for detail, a knack for storytelling, works hard, and a passion for crafting copy that resonates with the audience."
Roxanne Smith
Elevating Coaches, Consultants, and Online Teachers to Scale with Expert Funnels, Ad Tracking, and Data-Driven Marketing | Zenova Marketing Solutions
"I have been a part of Pooja's entrepreneurial journey since the early days and her growth and relentless dedication have always amazed me. She's not only talented, but is also driven to better herself every day. I wish her all the best in her journey, knowing fully well that even sky isn't the limit for her."
Saloni Srivastava
The marketer you call when you want more than just likes.
"You rarely come across standout talent like Pooja. I was impressed by Pooja’s ability to handle any situation calmly and patiently, even with restricted deadlines and marketing launches/campaigns. She worked hard to deliver all the copywriting assignments on time. She flawlessly wrote multiple sales copies for blogs, social media, and landing pages. As a copywriter and digital marketer, she is clearly an expert in her game. Pooja will be a valuable asset to any company."
Ilesha S.
Integrator | Online Business Manager | Operations Coordinator
"Pooja is a quick learner and quite adaptable to flowing situations. As an entrepreneur, I moved Pooja from one project to another and she easily kept up with the ebb and flow of the changes. Pooja is a great listener, and she picks up on the "VOICE" of her client which gets translated into her work. Pooja, it was a pleasure working with you"
Soniya Janisse
Holistic Health & Workplace Wellness Consultant | Combating Burnout & Fostering Resilient Teams | Host of the 'Sonya Janisse' Show
"Efficient meets exceptional is how I describe Pooja. I have worked with many copywriters in the past, but I have never come across someone as talented and professional as her. She has a creative voice, a keen eye for detail, a knack for storytelling, works hard, and a passion for crafting copy that resonates with the audience."
Roxanne Smith
Elevating Coaches, Consultants, and Online Teachers to Scale with Expert Funnels, Ad Tracking, and Data-Driven Marketing | Zenova Marketing Solutions
"I have been a part of Pooja's entrepreneurial journey since the early days and her growth and relentless dedication have always amazed me. She's not only talented, but is also driven to better herself every day. I wish her all the best in her journey, knowing fully well that even sky isn't the limit for her."
Saloni Srivastava
The marketer you call when you want more than just likes.
"You rarely come across standout talent like Pooja. I was impressed by Pooja’s ability to handle any situation calmly and patiently, even with restricted deadlines and marketing launches/campaigns. She worked hard to deliver all the copywriting assignments on time. She flawlessly wrote multiple sales copies for blogs, social media, and landing pages. As a copywriter and digital marketer, she is clearly an expert in her game. Pooja will be a valuable asset to any company."
Ilesha S.
Integrator | Online Business Manager | Operations Coordinator
"Pooja is a quick learner and quite adaptable to flowing situations. As an entrepreneur, I moved Pooja from one project to another and she easily kept up with the ebb and flow of the changes. Pooja is a great listener, and she picks up on the "VOICE" of her client which gets translated into her work. Pooja, it was a pleasure working with you"
Soniya Janisse
Holistic Health & Workplace Wellness Consultant | Combating Burnout & Fostering Resilient Teams | Host of the 'Sonya Janisse' Show
"Efficient meets exceptional is how I describe Pooja. I have worked with many copywriters in the past, but I have never come across someone as talented and professional as her. She has a creative voice, a keen eye for detail, a knack for storytelling, works hard, and a passion for crafting copy that resonates with the audience."
Roxanne Smith
Elevating Coaches, Consultants, and Online Teachers to Scale with Expert Funnels, Ad Tracking, and Data-Driven Marketing | Zenova Marketing Solutions
"I have been a part of Pooja's entrepreneurial journey since the early days and her growth and relentless dedication have always amazed me. She's not only talented, but is also driven to better herself every day. I wish her all the best in her journey, knowing fully well that even sky isn't the limit for her."
Saloni Srivastava
The marketer you call when you want more than just likes.
"You rarely come across standout talent like Pooja. I was impressed by Pooja’s ability to handle any situation calmly and patiently, even with restricted deadlines and marketing launches/campaigns. She worked hard to deliver all the copywriting assignments on time. She flawlessly wrote multiple sales copies for blogs, social media, and landing pages. As a copywriter and digital marketer, she is clearly an expert in her game. Pooja will be a valuable asset to any company."
Ilesha S.
Integrator | Online Business Manager | Operations Coordinator
FAQs
We’re here to help
FAQs designed to provide the information you need.
How much does this cost?
Does this include software costs?
How quickly can we start?
What's included in the 4 weeks?
Do I need to hire someone to run this?
What happens after the 4-week sprint?
Can I pay based on number of leads you deliver?
Content Theory
Let’s talk about your next big move
Hop on a call with us to see how our services can accelerate your growth.
Its Free
Launch
How we help you?
Our complete demand generation system in 4 steps.
Clarify your ICP and offer
1. Diagnose demand & intent
Who are you actually selling to? What makes them buy? We refine your ICP and sharpen your positioning so your outreach actually resonates.
Build the demand system
2. Connect the channels
LinkedIn content + outbound DMs + intent-based email. Each channel feeds into one system. Built in 4 weeks.
Convert attention into demos
3. Convert demand into demos
Booking pages optimized. Follow-up sequences automated. Your calendar fills with qualified prospects ready to buy.
4. Convert demand into demos
4. Convert demand into demos
System delivers 20-50 qualified leads monthly, predictably. Optimize and scale.
Clarify your ICP and offer
1. Diagnose demand & intent
Who are you actually selling to? What makes them buy? We refine your ICP and sharpen your positioning so your outreach actually resonates.
Build the demand system
2. Connect the channels
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley
Convert attention into demos
3. Convert demand into demos
Booking pages optimized. Follow-up sequences automated. Your calendar fills with qualified prospects ready to buy.
Optimize and scale
4. Convert demand into demos
System delivers 20-50 qualified leads monthly, predictably. Optimize and scale.
How we help you?
Our complete demand generation system in 4 steps.